Internet jewelry shopping to increase this holiday season

Here's some encouraging news for us online jewelry retailers. According to a report from Burst Media, more than 50% of the consumers who were surveyed said that they expect to complete some or all of their holday shopping through the online channel. Compare this 50% figure with 2006 figure of 37%. The trend towards online shopping is definitely continuing upward.

According to Burst Media co-founder and ceo Jarvis Coffin, "Consumers are flocking to the Internet, and the Web is now an integral part of their holiday season shopping. While spending plans for the holiday season may be lower, the Internet retail space will still experience a huge influx of consumers and their spending dollars."

Also according to the survey, more than two-thirds (68.6 percent) of consumers polled shop online. Online shopping is split between those who "window shop" only (50.6 percent) and those who do research and make purchases (49.4 percent).


Pretty much all age groups shop online, young and older ones alike. The biggest factor in determining who is shopping online is household income (HHI). There is a direct correlation between between HHI and and online shopping. Of those who have a HHI of $35,000 or less, 62.3% of respondents shop online. 73.1% of those who have a HHI of between $35,000 and $74,999 shop online, and online shopping peaks with respondents reporting a HHI of $75,000 or more at 81.6%.

Even though there will be more online shoppers this year, the experts are predicting that consumers will probably be spending a little less on holiday purchases. So I guess purchase amounts will be less, but there will be more of them.

So as an internet jeweler, I better get our team ready to an influx of new customers!

For more information on this survery, please visit www.BurstMedia.com